At a glance
Dates
All events![Studentinnen am Laptop](/sites/default/files/styles/500_wide/public/2023-05/digital_business_master_1.jpg.webp?itok=KfUshFwo)
Advice and information at any time
We professors at the Department of Digital Business are very committed and would be delighted to welcome you to the Master's study program. We have provided you with an excellent infrastructure (building, individual group rooms, generous IT equipment in the form of both hardware and software, etc.). Through the additional use of external lecturers at CIO or CDO level, you will get the necessary amount of pure digitalization from practice.
We will prepare you for your dream job in the diverse world of Digital Business!
Still have questions? Do you need more information?
Just send a short email to Prof. Friedl
(friedl@rwu.de)
. We look forward to hearing from you!
Typical asked question:
- What is the point of a Master's study program? Can I get a job that way?
- Is a Master's study program worthwhile (salary, position, etc.)?
- Why should I study the Master's study program in Weingarten?
- Is it possible to integrate a semester abroad into a Master's study program?
- Should I do my Master Degree at a later date, possibly part-time?
- What are the requirements for admission to the Master's study program?
- ...
![Studenten vor Flip Chart.](/sites/default/files/styles/500_wide/public/2019-04/Wirtschaftsinformatik%20%286%29_0.jpg.webp?itok=ESls2lO0)
LEADING THE DIGITAL CHANGE
Take on responsibility, develop leadership qualities and lead the digital change - these are the goals the graduates of the program "Digital Business & Marketing Intelligence" can achieve.
The ongoing globalization increases costs and puts pressure on organizations, which is why talents are needed who understand digital strategies & business models and are able to put them into practice. Those can come into effect in any area of an organization: products and services, processes, IT, management, organizational structure, leadership, ethics and culture. Graduates are able to develop products and services themselves (focus: Digital Business) and also take the marketing of their developments into consideration (focus: Marketing Intelligence).
We teach our students fundamental knowledge in the fields of Digital Business, Marketing Intelligence and Management, as well as the appropriate key qualifications. Additionally, we address the societal impact of digitalization and all phases of the innovation- and knowledge-cycle.
![Workshop](/sites/default/files/styles/500_wide/public/2021-09/Wirtschaftsinformatik%20%20%2812%29.jpg.webp?itok=hHET7Z0g)
ONE PROGRAM - TWO POSSIBILITIES
Through the profiles "Digital Business Technology" and "Digital Marketing" a student can deepen their knowledge in either Digital Business or Marketing Intelligence individually.
"Digital Business Technology" deals intensively with the technical realization of products and services. Via modules like "Development of Digital Products", "Software Engineering for Managers" or "Advanced Cloud Computing", the students can gain the skills to formulate technical requirements, to control the technical implementation and demonstrate knowledge of key technologies.
The profile "Digital Marketing" comprises the (digital) marketing of digital products and services. Profile-specific modules are "Advanced Digital Marketing", "Digital Branding" and "Customer Journey Intelligence & Conversionoptimization". Students will receive insight into the strategic alignment of an organization, the development of a digital branding strategy and they will learn how to make data-based decisions alongside the customer journey.
![Laptop mit Grafiken.](/sites/default/files/styles/500_wide/public/2019-04/Wirtschaftsinformatik%20%2812%29.jpg.webp?itok=01XFSZWa)
CHANGING THE WORLD DIGITALLY - EVEN IF YOU'RE NEW TO THE FIELD
As a consecutive continuation of the Bachelor's study programs in "Business Informatics" and "Internet & Online-Marketing", the Master's study program offers a balanced mix, based on the chosen profile, of marketing, traditional business administration and computer science. With a focus on Digital Business. At the same time, there is a special focus on practical orientation in all courses.
The organization of the on-campus courses during the lecture periods allows them to be held over three days.
By the way: With a non-informatic degree, an individual study plan with bridge courses or bridge semesters will be created for you.
![Studentin der Wirtschaftsinformatik.](/sites/default/files/styles/500_wide/public/2019-04/Wirtschaftsinformatik%20%2810%29.jpg.webp?itok=IaRc3S8w)
EXCELLENT CAREER PROSPECTS
As a graduate, you are prepared to tackle and understand problems and challenges in the field of Digital Business & Marketing Intelligence. You will receive comprehensive knowledge for digital technologies and methods for the acquisition, analysis and process of data and you will be able to organize, critically judge and use data based on its use case (digital strategies, digital business models, digital processes, digital products & services and their marketing).
You will be capable to choose project requirements, technologies and methods. You will be able to reflect on the interdependencies of different areas and have a deep understanding of your own actions in the digital change. Furthermore, you will have the competences to take on responsibility in IT-projects and leadership in organizations within the digital change.
The need for graduates will continue to grow and cannot be covered even as of now!
![Fachbereich Digital Business 3](/sites/default/files/styles/500_wide/public/2020-03/Digital%20Business%20RWU%20final3.png.webp?itok=tUJbzXsu)
Digital Business Department
The Department of Digital Business comprises three Bachelor's and one Master's study program:
- Business Informatics PLUS Teaching Post
- Internet and Online Marketing
and the Master's study program Digital Business & Marketing Intelligence
Downloads
download
Flyer Digital Business M.Sc.
Alle Infos kompakt auf einen Blick.
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Alle Infos kompakt auf einen Blick.
pdf
(260 kB)
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download
Modulhandbuch Digital Business M.Sc. für das SoSe24
Ältere Modulhandbücher sind im QM Portal abgelegt.
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Ältere Modulhandbücher sind im QM Portal abgelegt.
pdf
(1,000 kB)
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download
Alte SPO Digital Business M.Sc.
§35 der Studien- und Prüfungsordnung für die Masterstudiengänge - Fassung vom 01. Juli 2021
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§35 der Studien- und Prüfungsordnung für die Masterstudiengänge - Fassung vom 01. Juli 2021
pdf
(36 kB)
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download
SPO für die Masterstudiengänge der RWU - Fassung vom 29. Juni 2023
Studien- und Prüfungsordnung für die Masterstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft
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Studien- und Prüfungsordnung für die Masterstudiengänge mit Allgemeinem Teil - Diese Änderungssatzung tritt zum WiSe 2023/24 in Kraft
pdf
(656 kB)
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download
Digital Business M.Sc. Akkreditierungsurkunde
Akkreditierungsurkunde
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Akkreditierungsurkunde
pdf
(645 kB)
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download
Aktuelle Zulassungs- und Auswahlsatzung der RWU für Masterstudiengänge - gültig ab WiSe24/25
Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Masterstudiengänge vom 16. Mai 2024
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downloadAktuelle Zulassungs- und Auswahlsatzung der RWU für Masterstudiengänge - gültig ab WiSe24/25
Satzung der Hochschule Ravensburg-Weingarten über die Regelungen zum Hochschulzulassungs- und –auswahlverfahren für Masterstudiengänge vom 16. Mai 2024
pdf
(186 kB)
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Further information
Admission
Application deadline
For the winter semester: July 15
For the summer semester: January 15
Graduates of the "Business Informatics" study program or the "Internet and Online-Marketing" study program who have an overall grade of at least 2.5 can be admitted to the Master's study program in Digital Business. Applicants with a final university grade > 2.5 may be invited to a selection interview.
Special requirements apply to graduates of other degree courses, in particular Computer Science and Business Administration, which are described in the latest study and examination regulations for Master's study programs.
If you are interested to apply with a non-informatic degree, please contact the Dean of studies Jürgen Friedl at friedl@rwu.de .
Projects
News
![RWU Digitalisierungscafé 2023](/sites/default/files/styles/400x225/public/2023-12/RWU%20Digitalisierungscaf%C3%A9%202023.jpg.webp?itok=UKNzufk8)
Digitization café
"Full steam ahead towards digitalization"
The LAB4DTE digitization café in December focused on the Internet of Things and human-technology interaction. Georg Kästle, CIO and CDO of Vollmer Werke Maschinenfabrik GmbH, was a guest at RWU as an external speaker.
![Prof. Höpken Best Paper Award ENTER23](/sites/default/files/styles/400x225/public/2023-01/Prof.%20H%C3%B6pken%20Best%20Paper%20Award%20ENTER23.jpg.webp?itok=hFuIEbY8)
Digital Business
Best Paper Award for Social Media Analyses in Tourism
Professor Dr. Wolfram Höpken and his students have developed a new approach to estimating tourist arrivals based on user-generated content. At the ENTER23 tourism conference in South Africa, this won the Best Paper Award.
Image galleries
Contact & People
General contact details
friedl@rwu.de | |
Room | M103 |
On campus |
Building M
Lazarettstr. 5
88250 Weingarten |
Outside the campus |
RWU Hochschule Ravensburg-Weingarten |
Head of Study Program & Student Advisory Service
Prof. Dr. rer. pol. Jürgen Friedl
![Friedl, Jürgen](/sites/default/files/styles/gesicht_150/public/2021-04/01%20Friedl%2C%20J%C3%BCrgen%20-%20bearb%201200x1200%20verschoben.JPG.webp?itok=FSbbmk_k)
Secretary's Office
Petra Schlagenhauf
![Petra Schlagenhauf](/sites/default/files/styles/gesicht_150/public/2023-05/Petra%20Schlagenhauf_0.jpg.webp?itok=QPcaTEwP)
Professors
Prof. Dr. rer. nat. Thomas Bayer
![Prof. Dr. Thomas Bayer](/sites/default/files/styles/gesicht_150/public/2019-03/Prof.%20Dr.%20Thomas%20Bayer.jpg.webp?itok=laMD79bg)
Prof. Dr. rer. pol. Jürgen Friedl
![Friedl, Jürgen](/sites/default/files/styles/gesicht_150/public/2021-04/01%20Friedl%2C%20J%C3%BCrgen%20-%20bearb%201200x1200%20verschoben.JPG.webp?itok=FSbbmk_k)
Prof. Dr. rer. nat. Michael Friedrich
![Prof. Dr. rer. nat. Michael Friedrich](/sites/default/files/styles/gesicht_150/public/2019-05/Friedrich%20Bearbeitet%201200%20x%201200.jpg.webp?itok=9STJJ8FI)
- Building V
- Room V 309
Prof. Dr.-Ing. Wolfram Höpken
![Wolfram Höpken](/sites/default/files/styles/gesicht_150/public/2019-07/_MG_9934-1200-x1200.jpg.webp?itok=Ijm27Sen)
Prof. Dr. Bela Mutschler
![Prof. Dr. Bela Mutschler](/sites/default/files/styles/gesicht_150/public/2019-06/Bela%20Mutschler.jpg.webp?itok=Sr7SXe-J)
Prof. Dr. rer. pol. Markus Josef Rager
![Prof. Dr. rer. pol. Markus Rager](/sites/default/files/styles/gesicht_150/public/2019-05/Rager%20Bearbeitet%201200%20x%201200.jpg.webp?itok=aoBniWdh)
Employees
Dipl.-Inf. (FH) Michael Gurn
![Michael Gurn](/sites/default/files/styles/gesicht_150/public/2020-01/_MG_9413-1200-x-1200.jpg.webp?itok=T_DBlfLt)
Moritz Haag M.Sc.
![Moritz Haag](/sites/default/files/styles/gesicht_150/public/2019-05/Haag-Bearbeitet-1200-x-1200.jpg.webp?itok=JauAfH9o)
Student Examination Office
Monika Huber
![Monika Huber](/sites/default/files/styles/gesicht_150/public/2020-01/_MG_9450.jpg.webp?itok=bCwKo0C_)
Dean
Prof. Dr. Bela Mutschler
![Prof. Dr. Bela Mutschler](/sites/default/files/styles/gesicht_150/public/2019-06/Bela%20Mutschler.jpg.webp?itok=Sr7SXe-J)